The Anorexic Startup

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The short story is available as a free PDF download under a Creative Commons Attribution-NonCommercial 3.0 Unported License.

Translation: Feel free to share it with others, read it on your iPad/Kindle, or pull a quote for your blog post. Just don’t sell it or make it into a movie without my permission.


Mike Frankel is a student at Columbia Business School. When he’s not busy crunching numbers, he runs Melted In Marketing, a digital strategy consulting service. He also runs FreeIndie.Com, a free music website.

You can connect with him on Twitter or Facebook.


Frankel controls a narrative voice that is gritty, concrete film noir, with a balance of nihilism and true insight. - Kyle Wild

Seriously. I can’t explain how good of a read that was. - Todd German

Tech folks (and some of you not tech folks) will enjoy this - Jason Falls

A modern day version of “The Alchemist” for startups, in a short story format. - Dave Gallant

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